Free Iconic Paul&Shark umbrella on orders over 530 $

Integrated production from the very beginning

On 4 March 1957, the mill Maglificio Daco, founded in 1921, opened its doors under the new owner Gian Ludovico Dini. Every aspect of the production took place within the company: from sourcing the yarns to producing the fabrics and making all the packaging. Clothes were shipped around the world thanks to prestigious partnerships with Christian Dior and Balenciaga.

A journey and an inspiration

At the start of the 1970s, Paolo (Paul) Dini, the eldest son of Gian Ludovico, during a trip to a small sailmaker's workshop in Maine, found a sail from an old 18th-century clipper that caught his attention: the inscription read "Paul&Shark".

It was fate.
The Paul&Shark brand was born.

A yachting collection

The yachting collection dates back to the mid-1970s, when Paul&Shark entered the luxury sportswear sector with a collection inspired by the sea, the world of sailing and the spirit of adventure.

The birth of an icon

In 1978 the C0P918 pullover was born: a sailing sweater that would become an icon of the Paul&Shark style: immediately recognizable from its packaging, a metal used onboard boats as a multi-purpose container. The water-repellent sweater had immediate success and signaled the start of a whole new water-repellent knitwear collection.

Un total look

Over the years the company has expanded to become a comprehensive smart casual and luxury sportswear brand, famous for the quality of its garnments, appreciated by fans of Italian design and high-performance technical materials, many of which have been patented by Paul&Shark.

An international brand

Paul&Shark collections (men's, children's and accessories) are available throughout the world in 73 different countries, 458 cities and more than 280 Paul&Shark monobrand boutiques located in the most exclusive shopping areas, from Via Montenapoleone in Milan, to Rue du Faubourg St. Honore' in Paris, to Dubai and Moscow.

A family passion

Today the company is run by Andrea Dini, CEO and President, the third generation of the founding family.

Paul&Shark for The Sea

By using sustainable raw materials and technologies that increase efficiency in water and energy consumption, Paul&Shark honours its commitment to reduce its environmental footprint


"You can't  control the wind but you can adjust your sails"