Our Beginning 

On 4 March 1957, the mill Maglificio Dacò, founded in 1921, opened its doors under the new owner Gian Ludovico Dini. Every aspect of the production took place within the company: from sourcing the yarns to producing the fabrics and making all the packaging. Clothes were shipped around the world thanks to prestigious partnerships with Christian Dior and Balenciaga. 

A journey, an inspiration 

In the early 1970s, Paolo (Paul) Dini, Gian Ludovico's eldest son, during a trip to a small sailmaker's workshop in Maine found a sail from an old 18th-century clipper that caught his attention: the inscription read "Paul & Shark". This is where it all began. 

An ambitious mission

The brand's mission has always been the pursuit of excellence in both the quality of materials and manufacturing. This mission has today made Paul & Shark a lifestyle and responsible brand inspired by the ocean, with a contemporary vision of style that carries in its DNA the respect for the Planet. 

A brand that draws inspiration from the sea

It was in the mid-1970s that Paul & Shark decided to enter the sports fashion business with a collection inspired by the universe of yachting, the outdoor life, performance and elegance. 

The pullover, the birth of an icon

In 1978 the C0P918 pullover was born: a sailing sweater that would become an icon of the Paul & Shark style. Immediately recognizable from its packaging, a metal used onboard boats as a multi-purpose container, the water-repellent sweater had immediate success and signaled the start of a whole new water-repellent knitwear collection. 

From pullover to total look

Over the years the company has developed into a lifestyle and contemporary total-look brand, loved by those who appreciate Italian style and the high performance of technical materials, many of which have been patented by Paul & Shark. 

Paul&Shark worlwide

Paul & Shark men's and accessories’ collections are available throughout the world in 143 different countries, 906 cities and more than 135 Paul&Shark monobrand boutiques located in the most exclusive shopping areas.

Paul&Shark for the planet

Paul & Shark is committed to reducing its impact and preserving the environment by developing its sustainability strategy on four pillars: the Save the Sea project, Circularity Solutions, Sustainable Processes and Technology, and Corporate Responsibility.  



"You can't control the wind, but you can adjust your sails."