Juvia Formentera by Paul & Shark

Juvia by Paul & Shark

Summer 2024 on Formentera Island

Paul & Shark jets off to Formentera Island, where - for Summer 2024 - it will endorse the "Juvia by Paul & Shark" project, a stylish restaurant at the heart of Es Pujols, which overlooks the island's crystal-clear waters, a place suspended in time, a faraway oasis. A creative concept inspired by the history and identity of the island. Standing out among the light-coloured, porous wood furniture are the blue hues of Paul & Shark's components, made primarily from recovered materials in a nod to the upcycling theme often present in projects involving the brand. With everything designed by Paul & Shark, the spacious outdoor area overlooking the sea offers a minimalist-chic setting to welcome guests. The venue offers customers a relaxed, informal setting made unique by exquisite Mediterranean cuisine and an array of signature cocktails served against the breathtaking backdrop of sunset.

The "Juvia by Paul & Shark" project goes, as usual, along with an activity supporting the territory, which has always been at the heart of Paul & Shark's mission. The brand is starting an important collaboration with Vellmarí, a local association that for over 30 years has been involved in research and protection of nature and the marine ecosystem, with a specific focus on posidonia, of which the island is particularly rich.

The collaboration will see Paul & Shark and Vellmarí constantly active in the cultivation and planting of this important aquatic plant, responsible for reducing CO₂ in water and a place of biodiversity.

Thanks to the brand's support, the association will be able to plant 700 specimens of the same. A perfect setting for Paul & Shark, that has always considered the environment and the sea as treasures to be preserved.