Responsible Blue

The process that uses the enzymes is an alternative to stone washing and involves dry cleaning, therefore avoiding water consumption.

We select regenerated stone to create the typical lightening of jeans, this method significantly reduces the water consumption. The stone is insoluble, it does not absorb water and it releases far less dust than pumice: it is therefore easier and faster to remove. 20% of water saved compared to the traditional method that uses pumice stone.

Mineral dyes are used both for dyeing and to give the dirty-denim-effect to the fabrics. By coloring with minerals, we reduce the energy consumption as the process takes place at much lower temperatures than a traditional dyeing procedure, also allowing an easier treatment of the wastewater.

Lanolin is the natural solution chosen as fabric softener. It is a by-product originated from the first stages of the spinning process -the washing and cleaning phases– when wool still needs to be spun. The use of lanolin as a softener allows us to reintegrate a precious resource in the process cycle, avoiding its waste.