Digital Sustainability

A CONSCIOUS AND RESPONSIBLE JOURNEY

Paul & Shark is redefining the concept of sustainability in the digital world by integrating environmental awareness into the management of its online presence. Through its collaboration with Karma Metrix, the company has transformed its website into a model of energy efficiency, combining innovation and responsibility within a pioneering project in the fashion industry.

Today, the web represents one of the largest sources of global emissions, ranking as the fourth "country" in the world for CO₂ emissions and the third for energy consumption. This awareness prompted Paul & Shark to embark on a virtuous path with the aim of reducing its environmental impact and adopting increasingly eco-friendly digital solutions.

Paul & Shark's commitment to digital sustainability has been achieved by overhauling the structure of the brand’s website. This process began with a detailed analysis of the platform's emissions, followed by the development of guidelines to optimize every technical and creative aspect.

One of the key innovations is the introduction of the Eco View feature, which allows users to view low-energy pages, contributing to a significant reduction in CO₂ equivalent emissions. These improvements are complemented by advanced modifications to optimize videos and images, thereby reducing resource consumption without compromising the user experience.

Thanks to this strategic approach, from when the project was launched until October 2024, Paul & Shark has reduced the CO₂ equivalent emissions generated by its site by 55%, despite an increase in traffic and page views. This remarkable result confirms the effectiveness of the solutions adopted and solidifies the company's role as a leader in sustainable innovation.

In 2025, the journey will continue with new goals: to further improve the energy efficiency of the website and continue to explore cutting-edge digital solutions for a more sustainable future.