What are cookies?
Cookies are small text files which can be used by websites to enhance user experience, making it more efficient.
Using cookies offers several advantages, which include:
- Facilitating the user’s browsing activity on the website, as well as access to the services offered;
- Avoiding that the user must configure general characteristics at every single Website visit;
- Enabling the improvement of performance and services offered by the Website, as a result of the analysis of data obtained through the installed cookies;
- Promoting commercial, personalized business initiative, based on the choices made by the user.
Types of cookies
There are two kinds of cookies: technical cookies, and profiling cookies, which will be described as follows.
- Technical cookies
Some cookies are used for purely technical reasons, in order to make a website more usable, by enabling basic functions such as webpage browsing, and access to protected Website sections. Without these cookies, the Website might not work correctly. Sometimes, cookies are also used which allow websites to remember information related to the way a user behaves, such as preferred language or location of the user. These cookies also help understand the way a user interacts with a website, collecting and sharing aggregated information, without making the user identifiable (analytics.)
This kind of cookie is also called “technical”. Legislation states that technical cookies can be installed on the user’s device if the user is previously informed of this. Information is being provided with this very document.
- Profiling cookies
All other cookies, including those managed by third parties, are considered to be “profiling cookies”. Cookies used for monitoring and analysing user activity online, in order to improve performance and provide services in a more efficient and personalised manner, are considered part of this category. The purpose of these cookies is to provide the user with relevant and engaging ads.
In order to use these cookies, users must express their explicit consent prior to accessing the website: if the user chooses to continue browsing the website after he/she is shown the banner with the relevant information, this will be considered as consent to the installation of profiling cookies.
Distinctions between cookies
Cookies can also belong to the following categories, depending on the characteristics being considered: ownership of the cookie; duration of retainment; purpose of use.
Distinction by ownership of the cookie
- Own cookies: these cookies are sent to the user from a computer or a domain that is managed by the responsible person for the Website, which provides the services requested by the user.
- Third-party cookies: these are sent to the user from a machine or a domain which is not managed by the responsible person for the Website, but rather from another subject, namely, the subject who analyses the data obtained from these cookies.
This information might be used by said third parties to offer advertising which they believe might be interesting for the user, as they are based on the content the user interacted with.
Paul&Shark has no control over these cookies. To disable or reject any third-party cookies, users will have to refer to the websites of those third parties.
Distinction by duration of retainment
- Session cookies: these cookies are designed to collect and store data while the user is browsing a webpage. These cookies are often used in order to store useful information to provide services requested by the user at any time and are automatically erased at the end of the session.
- Persistent cookies: data gets stored in cookies in the user’s device. These can be accessed and used for an amount of time defined by Paul&Shark, which can last from just a few minutes to extended periods of time.
Distinction by purpose of use
- Essential cookies: these allow users to browse the website, and access all its functionalities. Without these cookies, some services might not be provided, and browsing may not be easy, nor efficient.
- Functional cookies: these allow the Website to remember the user’s preferences for the Website, or the services that the user requests, in order to have a more advanced and personalised performance.
- Analysis cookies: these allow us to collect information regarding the users’ usage of the website, (such as most frequently visited pages; recurring patterns in using the Website, etc) in order to improve functionality, and help understand any difficulties that users might encounter while browsing.
- Targeting and advertising cookies: these allow us to show users advertising which might be relevant for them, for instance by limiting the amount of times that the same ad is shown on the Website, as cookies remember what the user has already seen. These cookies also help measure campaign effectiveness. This information might be shared with third parties, such as advertisers, for instance.
We point out that Paul&Shark doesn't have control over third-part cookies.
The management of information collected by Paul&Shark’s main third party suppliers is regulated by the suppliers’ own cookie policies, and/or by their instructions on the disabling of cookies. These instructions are available here:
Google Analytics/Google Shopping: https://policies.google.com/privacy?hl=en-GB
It is possible and easy to accept, disable and reject cookies, by changing browser settings. It is also possible to personalize browser settings for several websites and apps. Most browsers allow to choose different settings for websites’ own cookies and third-party cookies. We would like to point out that totally or partially disabling technical cookies might have a negative impact on the functionalities reserved to registered users. The total disabling of third-party cookies won't, on the other hand, impact the user’s browsing experience in any way.
For your convenience, please find links here to the webpages of the main browsers that provide information on how to delete cookies:
For further information on how to restrict cookie use, visit: