Water saving
Low environmental impact
The Responsible Blue pants collection involves innovative and environmentaly conscious technological processes that reduce the waste of water and the impact on the environment.
A more conscious approach to fashion, from raw materials to washing techniques.
PROTECTED BLEACHING
Protected bleaching Ozone (O₃) is used to bleach denim fabric, through a hermetically sealed machine, whereby the gas circulates safely within a watertight circuit, as an alternative to sodium hypochlorite, a chemical water pollutant, which is very dangerous for workers too. The use of ozone as a bleaching agent saves 43% of water compared to treatment with sodium hypochlorite.
REGENERATED STONE WASH
We select regenerated stone to create the typical lightening of jeans, this method significantly reduces the water consumption. The stone is insoluble, it does not absorb water and it releases far less dust than pumice: it is therefore easier and faster to remove. 20% of water saved compared to the traditional method that uses pumice stone.
MINERAL DYES
Mineral dyes are used both for dyeing and to give the dirty-denim-effect to the fabrics. By coloring with minerals, we reduce the energy consumption as the process takes place at much lower temperatures than a traditional dyeing procedure, also allowing an easier treatment of the wastewater.
LASER TECHNOLOGY
In order to avoid manual processes and reduce the water consumption, we use lasers to create whiskered denim fabrics. This technique allows us to spare the use of a dangerous chemical, as the potassium permanganate. 500 litres of water per 100 kg of product saved.
GLOBAL CERTIFICATION
The Responsible Blue pants colection involves innovative and environmentaly conscious technological processes that reduce the waste of water and the impact on the environment.
