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The event format aims to give a voice to the Italian and international companies that are working on an innovation process with a common goal: to built a bridge between the culture of sustainability and all the stakeholders involved, from companies to the end consumer, to accelerate the innovation and provide the fashion system with the necessary ingredients to ensure its relevance in the future.

The location is BASE (Ex Ansaldo) at Tortona District in Milan. Because of its sustainable mission Paul&Shark has been invited to this important event and will take part with the iconic garments of the individual projects related to sustainability, explaining how it has achieved the important milestone of creating 70% of the collection with recycled fabrics starting from the FW20.