Sanremo Music Festival 2024

Sanremo Music Festival 2024

Negramaro wears Paul & Shark

For the 74th edition of the Italian Song Festival, Paul & Shark is taking to the stage of Sanremo by dressing Negramaro, with a selection of custom-made looks.

The stage of Sanremo, the most famous Italian music festival, marks an important debut for Paul & Shark, which is launching for the first time its VIP “custom-made” project, focused in 2024 on international film and music celebrities.

The starting point of the looks and the bond between the brand and the Italian pop-rock band are two key elements: water and sea. The outfits have been designed with a precise and coherent narrative that, through the recurring luminescence of the fabrics, represents the natural brightness of water mirrors shining on the darkest nights when the moon reflects its glow. The sea, the leitmotif of Negramaro’s lyrics, is also where the brand's history gets started.

"With Paul & Shark we had a common vision, from the sea to the stars. We started dreaming together, until we stood on stage in Sanremo, wearing the brand's first custom-made garments. In a way, a first time for both of us!"

Paul & Shark has dressed Negramaro band for the opening night on 6 February and for the evening dedicated to covers on 9 February, when Negramaro performed a duet with Malika Ayane. The styling of the band is entrusted to Rebecca Baglini.