Paul & Shark takes London
THE NEW FLAGSHIP STORE ON REGENT STREET
Paul & Shark opens the door to its new flagship store located on 233 Regent Street, in the heart of London, UK.
A truly authentic space representative of the brand’s DNA, with a focus on sustainability. Over 80% of the materials used are recycled, such as the panels made using fabrics deriving from production waste and which have reached the end of their life cycle, confirming the brand's commitment to responsibility.
The new store has a total area of 240 m² and is characterised by decorative boiserie, light boxes throughout and features large front facing windows. A highlight of the flagship is a lounge area positioned on the ground floor, with two armchairs and a large LED wall positioned on the back wall. A large mirror wall next to the staircase leading to the upper floor creates the scenographic effects of a waterfall.
LED walls and giant screens positioned throughout the store feature the new FW23 Ad Campaign starring two outstanding ambassadors: Pierce and Paris Brosnan.
THE NEW FLAGSHIP STORE ON REGENT STREET
PAUL & SHARK TAKES LONDON
