Milano Fashion Week
THE RIVIERA CAPSULE COLLECTION
Paul & Shark's taste of summer 2024 officially begins today. To mark the Milan Men’s Fashion Week, the brand’s flagship store and a nearby kiosk will be transformed into a lido for the launch of the Riviera capsule collection.
Riviera is a nod to the Dolce Vita dream and the allure of a summer holiday on the breathtaking Italian coasts. The store’s exterior becomes a clear-pebbled beach with elegant sunbeds and classic striped beach umbrellas, whilst the window displays will feature the seaside iconic blue and white wooden huts. The nearby kiosk in Via dei Giardini is customised in a “circular pier” style where drinks will be served and a book created ad hoc will be given out, featuring a selection of the most beautiful beaches the Italian coast has to offer.
Meet you by the sea to see the sunset. In Milan however, at the Paul & Shark store in Via Monte Napoleone 16 and at the Paul&Shark kiosk in Via dei Giardini. Come visit us in Milan, from June 16th to 20th.
THE RIVIERA CAPSULE COLLECTION
MILANO FASHION WEEK
