Pierce and Paris Brosnan x Paul&Shark

New Ad Campaign FW23


A journey between father and son made of emotions, sharing, bonding time and leisure. An unprecedented story for Paul&Shark featuring a world-renowned Brand Ambassador and his son: Pierce Brosnan, extraordinary actor and impeccable icon of timeless style, and the young Paris, a brilliant artist and designer.

“A Father and Son Tale FW23” is the second chapter of the story of a journey between father and son, to discover the Italian beauties, between the Tuscan hills and the paths of a small village. A tale that is an ode to the bond shared between generations, by immortalising the spontaneity of small gestures: walking through narrow streets together, playing cards, enjoying the beauty of outdoor life and a close embrace.

As in the first chapter of the story “A Father and Son Tale”, the creative direction is entrusted to two icons of the fashion system: Giampaolo Sgura for photography and Anna Dello Russo for styling.




Pierce Brosnan is known worldwide, not only for being a talented actor, but also for his philanthropic and environmental commitment, a vocation he shares with Paul&Shark. Pierce has been Ambassador of Unicef Ireland and is still a board member of the Sea Shepherd Conservation Society, an NGO whose mission is to safeguard the marine environment.

Pierce and Paris Brosnan are wearing a selection of the most exclusive pieces from the Paul&Shark Fall Winter 23 collection. Sophistication and elegance define the style of Pierce, who dons outerwear in precious water-resistant Italian cashmere, fine wool knitwear and shirts in soft cotton. Casual trends and lifestyle characterize the style of Paris, who wears the historic Paul&Shark knitwear, adapted in an urban key, wide ribbed overshirt and the iconic wool beanie.