FW25 Deauville Riviera

FW25 Deauville Riviera 

Milano Fashion Week Event 

For Milan Men's Fashion Week, Paul & Shark is unveiling the new Deauville Fall/Winter 2025 Capsule Collection, an exclusive chapter in the Riviera story that transports us to the small Norman town, where time seems to have stopped in the Belle Époque. To celebrate this collection, the Paul & Shark Boulangerie is being inaugurated in the heart of Brera, Milan: a refined and timeless space inspired by the ambience of Deauville. 

Here, amidst the enveloping scent of baguettes and pain au chocolat, the minimalist and timeless design of the space blends with the sweetness of a moment that feels suspended in time. 

The Paul & Shark Boulangerie is the perfect gathering spot to enjoy a moment of relaxation and taste, surrounded by elegant furnishings and fresh air that evokes the streets of a seaside village. The table settings celebrate the harmony between tradition and modernity with the brand’s distinctive whites and blues. 

Bringing this space to life are models with natural and elegant style, wearing the iconic pieces from the Riviera Deauville collection: a relaxed design clearly inspired by the sea, featuring garments in cashmere, wool, and soft cotton. 

Each piece is designed for leisure, to embrace those peaceful moments by the sea in winter, when the waves gently crash against the shore and the fresh air invites you to seek refuge in a minimal-chic style. 

The Paul & Shark Boulangerie is the place where the Riviera collection comes to life in an environment that tells the story of Deauville’s uniqueness, a destination that continues to inspire elegance and sophistication.