Club Riviera

Milano Fashion Week Event

Keyword: Club Riviera. This is how the Milan Men's Fashion Week opens in January 2024. Paul & Shark presents “Club Riviera” by once again choosing to showcase the value of Italian spirit. The brand does so by setting the scene in an exclusive location, Casa Cipriani to be exact, which dates back to the 1930s with the opening of Harry’s Bar in Venice, and which, after exporting a piece of Italy to Lower Manhattan, New York, has now finally reached the centre of Milan.

The relaxed atmosphere, consisting of elegant sofas, refined velvets, and the traditional timeless board games, recalls the long-awaited appointment: the one of the stories around the table while sipping a drink, playing backgammon, reading a book, or attending an exclusive cocktail party with DJ set with international press and influencers.

The narrative is that of an elite club with fall sea aromas, an emotion-filled journey and a sweater at sunset; all of which evoke unforgettable memories.

The silk jackets, heavy linen shirts and refined cotton T-shirts – available in fall hues – take center stage. A range of garments best suited to those shorter fall days where the last traces of summer are nowhere to be found. The color palette embraces beige and foliage tones, combining these shades with classic white and iconic blue by Paul & Shark.

We have experienced this atmosphere together with Richard Biedul, Creed McKinnon, Callum Mullin, Reuben Larkin, JonasKautenburger, Luca Vige, Flavio Valabrega, Marco Fantini, Alvise Rigo, Ignazio Moser, Simone Bredariol, Paolo Crivellin, Villa Banks, Federico Cola, Francisco Faria, Madior Fall, Andrea Faccio, Goffredo Cerza, Michelangelo Vizzini, Andrea Cerioli, Diego Lazzari, Simone Pollastri, Dani Gallo, Moritz Di Matteo, Sadiq Desh, Mergim Shabani, Gianmaria Sainato, Matteo Guerrieri, Johannes Huebl.

A still image of a Riviera-located private club, whose stories are ever-changing.