A Father and Son Tale, chapter 3

SS24 ad campaign

Paul & Shark launches its Spring Summer 2024 collection with a new chapter of "A Father and Son Tale". A story recounted through images, signature shots by Giampaolo Sgura and styling by Anna Dello Russo. The stars of this story are still the internationally renowned actor Pierce Brosnan and his son Paris, who continue this journey with the brand, a journey made of fine art photography in its communicative essence.

Father and son are portrayed in a sequence of frames that convey sharing, authenticity, and elegance. A tale of small gestures and emotion between a father and son in a generational exchange. Sgura’s lens captures the spontaneity inherent to their gestures, looks and embraces, in a series of evocative shots, where the deliberately neutral interior highlights the profound essence of such an authentic complicity.

The pieces from the Paul & Shark Spring Summer 2024 Collection also star alongside Pierce and Paris, standing out with their sea-inspired colour palette. There is a myriad of light blue nuances, which intermingle with aqua green tones, as if on the surface of the open sea, while Paul & Shark’s iconic blue is still a staple, remaining the starting and finishing point for the entire campaign.

Faded pullovers and knit cotton polo-shirts are layered under light jackets and field jackets in waterproof and windproof Typhoon Platinum. Linen and cotton shirts, shorts and trousers complete the ensembles.

Discover the Spring Summer 2024 collection.