Responsible Company

The daily commitment of a sustainable company

 

Paul & Shark has made environmental sustainability a core commitment, integrating it into every aspect of its business operations. With a careful and responsible approach to resource management, the company has launched several initiatives to optimize water consumption. Thanks to the installation of an innovative 'biofilter'—a biological treatment and recycling system that uses bacteria to purify water—Paul & Shark reuse the same water for up to seven years.

While the company has focused on improving water efficiency, it has also prioritized energy efficiency. The brand’s headquarters is equipped with a photovoltaic system that allows it to produce clean energy independently, and since 2021, it has used only electricity from renewable sources. Even the digital world has been involved in the technological innovation process supporting a sustainable approach: since 2023, the Paul & Shark website features an 'eco-view' function, significantly reducing CO₂ emissions generated by online activity. Through all these actions, Paul & Shark proves every day that innovation and sustainability can go hand in hand, reaffirming its commitment to the planet.

Thanks to the website restyling project carried out between 2022 and 2024, Paul & Shark reduced CO₂ emissions generated by the site by 55%, despite an increase in traffic and views.

In 2024, as in 2023, all operational sites used electricity sourced 100% from renewable energy.


Approximately 75% of the electricity produced by the photovoltaic systems at the headquarters was self-consumed.

Thanks to its photovoltaic systems, more than 138,000 kg of CO₂ were avoided in 2024—equivalent to the amount absorbed in one year by approximately 1,576 black birch trees.

In 2024, the photovoltaic systems at the headquarters produced more than 540,000 kWh of electricity.



*The calculation was made using the emission factors of national electricity production and consumption (g CO₂/kWh) published by ISPRA – Efficiency and decarbonization indicators in Italy and in the biggest European Countries. Edition 2024

**The calculation was made using the results published in the article “FlorTree: A unifying modelling framework for estimating the species-specific pollution removal by individual trees and shrubs, Urban Forestry & Urban Greening”

Dama Spa was awarded in the categories of TOP 100 Excellence and TOP 100 Performance – Third Edition of the Sustainability Award*.



*The Sustainability Award is a recognition reserved for Italian companies that have distinguished themselves in initiating and implementing sustainable and inclusive development paths, with the aim of generating value for stakeholders and the community.

Dama Spa is among the 50 companies awarded in the category of TOP 50 Performance category – Second Edition of the Sustainability Award*.



*The Sustainability Award is a recognition reserved for Italian companies that have distinguished themselves in initiating and implementing sustainable and inclusive development paths, with the aim of generating value for stakeholders and the community.

Dama Spa is among the 100 companies recognized for sustainability – First Edition of the Sustainability Award*.



*The Sustainability Award is reserved for Italian companies that have distinguished themselves in initiating and implementing sustainable and inclusive development paths, with the aim of generating value for stakeholders and the community.

Environmental Management System certification obtained, developed according to the UNI EN ISO 14001 standard.


The UNI EN ISO 14001 standard sets globally recognized requirements and criteria for implementing efficient and effective environmental management systems.

The certification was first obtained in 2020 and is valid for three years; it must then be renewed. Currently, the certification is valid until next year (2026).

Launch of the SAVE THE SEA project, aimed at protecting the sea through the use of materials derived from recycled plastics.