Hypebeast x Paul & Shark

Hypebeast x Paul & Shark

Two visions, one shared story of Italian elegance for SS25

Paul & Shark has always been a symbol of timeless elegance — the perfect blend of Italian craftsmanship and technological innovation. With the Spring/Summer 2025 Collection, the brand is writing a new chapter that weaves its heritage with the dynamism of the present. A journey that celebrates Italian identity while embracing new horizons through collaborations, innovative materials, and fresh inspiration.

The Riviera Capsule Collection from the SS25 Collection is inspired by the unique and refined atmosphere of Capri. It is here, in one of Italy’s most iconic settings, that the visual narrative of the collection comes to life: crystal-clear waters, dramatic cliffs, and an ambiance poised between elegance and ease provide the perfect backdrop to capture the essence of the new Paul & Shark season. A visual story that celebrates authentic beauty, understated luxury, and the freedom of a truly Italian summer.

In this setting, an exclusive collaboration with Hypebeast takes shape, elevating the visual narrative through a new editorial format: Through the Lens. An innovative approach that tells the story from two perspectives — the lens pointed at the protagonists, and the one that reveals the behind-the-scenes, capturing the photographer in their creative process. A contrast of reflections and viewpoints, where fashion meets visual storytelling, revealing the intensity and vision behind every shot.

This dialogue between tradition and innovation perfectly reflects the spirit of the SS25 collection: a balance between Italian heritage and stylistic experimentation. The images, captured with Hypebeast’s fresh and modern eye, portray a summer of light, sea, and movement — while staying true to the quality and attention to detail that have always defined Paul & Shark. Sophisticated fabrics and advanced technologies give life to garments that blend elegance, performance, and functionality — designed for those who like to mark time with style and awareness. Paul & Shark continues its journey, true to its roots yet always looking ahead.

The Spring/Summer 2025 collection is an invitation to rediscover the beauty of authentic things, with the vision of those who look far ahead — always, through a new lens.