Milano Fashion Week SS25

Milano Fashion Week

SS25 Riviera Capri Collection

For Spring Summer 2025 Milan Fashion Week, Paul & Shark presents the SS25 Riviera Capri collection, a new chapter in the Riviera story that is embracing the colours, prints, and vibes of the most beloved island in the Gulf of Naples for the season. In the heart of the city of Milan, trees laden with fragrant lemons point the way to the Terrazza Duomo, which has been transformed for the occasion by Paul & Shark into a glimpse of the island of Capri: a taste of summer. A quintessential Italian escape. An enchanted terrace, suspended between sky and sea.

Guests were welcomed to this elegant corner of paradise crafted by the brand by white and azure majolica tiles, blue striped textures on furnishings, and prints and shades that celebrate the harmonious fusion between the identity of the island of Capri and Paul & Shark’s style. In the distance, an artist who created watercolour art celebrating the unique landscapes of Capri to the tune of Neapolitan folk music.

The SS25 Riviera Capri, donned by models for Milano Fashion Week, is a minimal chic collection, in which great attention has been paid to the materials, details and colours.

Swim shorts in ultra-light, quick-drying fabric are paired with silk polo-shirts and soft colourful linen shirts. The print made with Liberty of London stands out within the collection, featuring a still image of Capri, with the island depicted with its winding streets, blooming bougainvillea, historic buildings and the little boats of the local fishermen.

Paul & Shark continues its summer journey along the most captivating coasts of the Mediterranean. The focus remains on the Riviera feel, which is renewed year after year as it shifts to new iconic coastal locations in the Mediterranean.