Monogram

Iconography goes to Monogram

Postcard from Brittany

A cliff in Brittany, imposing, towering over the Atlantic Ocean. The waves, a single, clear, precise line: the horizon. Water and the sea, ever fundamental to the brand’s DNA, are explored and admired in their immense simplicity and strength.

In this setting, Paul & Shark introduces Monogram, a distinct and well-defined motif that, in an essential way, tells the story of the brand's core through stylized elements. Two elements, like the shark’s fin and the waves, come to life—graphic lines that boldly outline an identity. The union of these elements evokes an immediate sense of iconicity, a clear and evocative synthesis, albeit unspoken.