Paul&Shark's newly revamped marketing image stems from the brand’s strong desire to reappropriate its style codes and values. With photographer Giampaolo Sgura’s creative eye and style expert Anna Dello Russo's helping hand, a brand-new, life-affirming advertising campaign – in which the SS 2023 collections are given free rein yet instantly evoke emotions – comes together in front of our eyes.
The concept begins with the idea of a father and son’s journey and the uniqueness of that time spent together. The models – who not only portray these characters but also personify them with their authentic gestures and gazes – are internationally renowned Dutch model Mark Vanderloo, and his son, Mark Jr, an up-and-coming catwalk star.
The two professionals share the spotlight with the deeply embedded life and soul of the brand: the sea.