SAVE THE SEA
ART MEETS DESIGN
PAUL&SHARK PRESENTS "SAVE THE SEA" with ANNARITA SERRA
Courtesy GALLERIA FEDERICA GHIZZONI
"Only the power of art can help me save the sea. Twenty years have passed, I've collected a thousand quintals of plastic and created dozens of artworks. I discovered that they have the power to attract attention and create awareness" Annarita Serra
Art and design dedicated to ecosystems, this is the concept behind Paul&Shark's, the Italian clothing brand that has been involved in environmental protection for years,presentation ofthe SAVE THE SEA project during Design Week,which aims at raising awareness about one of the most serious causes of pollution that is affecting our seas - the dumping of solid waste.
From 17 to 22 April, Annarita Serra, the artist who intends to save the sea, will be working liveinside the Paul&Shark boutique in Milan on her SAVE THE SEA artwork, using plastic and wood collected along thebeaches of her native land, her beloved Sardinia.
Live from the windows of the boutique in Via Montenapoleone 16, for the duration of Design Week, Annarita Serra will create an artwork for the Italian brand, drawing inspiration from the love she has towards the blue expanse that covers the terrestrial surface - the sea.
This same sea, which has taken her around the world to observe and collect waste material washed up after storms. The intensity and power of the sea have aroused her so much as to transform this artist into an ambassador, the bearer of a unique,poetic message that encourages each and every one of usinto contributingto safeguarding theplanet.
Through the artist's work, Paul&Shark has identified the perfect interpretation of its own values and together they have transformed into art the key elements that represent the DNA of the brand -water and sea, in their multiple expressions.
ANNARITA SERRA - biography
Annarita Serra gathers a large quantity of plastic from the beaches of Sardinia, her homeland, and transports it to Milan. In her atelier, which is filled with refuse, she stores and assembles all kinds of waste into a new order. She then glues, nails and drills; here there are no colours or brushes, there are only workshop instruments that have little to do with the romantic image of the artist.
It is like this that her intense and energetic oeuvres are born, giving new life to waste.
Annarita often recreates great artistic icons and the faces of famous figures, attracting attention from afar, to then discover that from close up they are realized with recycled waste. She thus reaches an intense aesthetic commitment through a strong but delicate and humane communicative mode.
Her works, through a form of masking beauty, become witnesses of an increasingly contaminated nature's silent cry for help. The main characters of her work are especially the sea and pollution of the waters, but also touches upon the growing waste of electronic appliances, whose recycling poses particular problems of pollution and biodegradability. Certain works created with computer parts, namely keyboard keys and motherboards, were exhibited on occasion of her personal exhibition at Palazzo Ducale in Genova, during the presentation of Weenmodels, a European Project for the management of hi-tech waste in Italy.
Annarita began exhibiting her work in 2006, after a career in the field of marketing. Prior to that, she received her diploma from the Liceo Artistico Statale Brera and studied Architecture at the Milan Polytechnic.